Market Plan for Monster Energy Drink Essay

Monster Energy is an American brand of energy drink created and marketed by Hansen Natural Corporation. Monster calls itself the meanest energy drink on the planet. It’s a big hit in the United States that delivers twice the buzz of a regular energy drink. Monster’s US portfolio includes the flagship Monster and Lo-carb plus specially blended hybrid energy + juice, energy + soda, and coffee + energy products. Monster is the US 16 oz. segment leader, with sales nearly double that of the next closest 16 oz. competitor. The energy drink category to a large extent is image driven. The Monster design is aggressive without being intimidating. Monster’s proprietary energy blend is a combination of the right ingredients in the right proportion to deliver what the energy drink consumer is looking for, the â€Å"energy buzz! † For more product information, see Appendix I. Though Monster Energy is not widely advertised in the media, it receives a large amount of recognition from its sponsorship of various sporting events. Market and Competitive Analysis Energy Drink Market The energy drink category is one of the fastest growing worldwide. Sales of energy drinks are taking off in Australia, with the energy drink category being the fastest growing category in Australian convenience stores (See Appendix II). The value growth of energy drinks in the Australian convenience channel was up 22. 3% from 2006 to 2007. The Australian Market Adel? Key Competitors The Australian energy drink market is dominated by two big players. In 2006, Red Bull and V Energy held a combined 94% share of the Australian energy drinks market (ACNeilson). Recently, these two have been challenged by the relaunch of Mother Energy by Coca Cola Amtail, which claimed to have captured 12. 7% of the energy drink category in the grocery and convenience channels in mid 2008. To capture a piece of the rapidly growing industry, many new energy drinks have been introduced in the Australian market. Key competitors include Lucozade, Wild NRG, Naughty Energy, Jugular, and Hype. The competing products include similar ingredients such as caffeine, sucrose, vitamins, taurine, ginseng, and guarana. They target essentially the same group of active young people: V targets ages 18-24 and Red Bull markets to 18-29. The main product differentiation seems to be in taste and marketing. (See Appendix III for detailed competitor information). Marketing Objectives First Year 1)10% share of Australian energy drink market 2)Distribution of 60% in retail and convenience stores in Area 1 (see Appendix II) 3)Distribution of 50% in bars and fast food in Area 1 Second Year 1)Capture 5% more market share nationwide 2)Test restaurant concept: Achieve 10% distribution in restaurants in current market 3)Introduce additional flavors of Monster Energy and Monster Java – Achieve placement of new products in 50% of existing customers by year end Marketing Strategy Positioning Monster represents a lifestyle. Monster is aggressive, cool, sinister, dark, mysterious and fun. Monster is about action sports, punk rock music, partying, girls, and living life on the edge. The Monster name and design are perfectly in-tune with the category’s core consumers. The Monster brand targets 21-35 year-old males and females, who are nonconformists, independently spirited and embrace a non-traditional identity and lifestyle. Product Strategy In Australia, we will adhere to Monster’s proven image and packaging. We will begin by introducing the two best-selling flavors, the Original green and Low-Carb blue flavors. These products make up ___% of the brand’s domestic sales. The packaging will remain consistent. The cans will be black with the large Monster â€Å"M’ logo. We will start by introducing the 16-ounce aluminum cans only. We feel that the market would better accept this size than the even larger 24-ounce cans or the huge 32-ounce â€Å"BFC† cans that are also sold domestically. Because most energy drinks in Australia are sold in small 250mL cans, the 16-ounce can will be a â€Å"Monster† of a product. The large can concept has already been proven in this market by the success of the new Mother energy drink 500mL can. The package sizes offered will be cases of 24 individual cans and 4-can packs. We will advise retailers to sell the cans individually to encourage trial and as 4 packs for a slight discount. Pricing Strategy Adel Communication Strategy Monster is a viral brand that focuses on word-of-mouth communication. Very little mass communication is used domestically, and that strategy will be continued in the Australian market. Instead of purchasing television or print advertising, Monster’s promotional budget will focus on creating buzz and a strong, loyal following in the target market. We will continue the Monster strategy of sponsoring extreme sports events and athletes. We will find several more Australian athletes to sponsor, and we will focus much of our attention on the popular Australian surfing market. Monster will also emphasize product sampling. We will unveil a Monster Van and sales team that will hand out product in key markets and attend events. The van will be brimming with free product samples as well as gear such as t-shirts, hats, and stickers in order to incite buzz. To foster loyalty, Monster will create a branch of its monsterarmy. com website that will be called Monster Army Australia. The website will allow Monster fans to create profiles, share pictures of their Monster collections, discuss extreme sports, and apply for sponsorship. It will also allow the company to gauge consumer reaction to new products and strategies by using polling, surveys, and discussion forums. Lastly, Monster will try a new tactic in the Australian market to target college-aged consumers. Monster will launch a Contemporary Marketing Team that consists of 6 college students from different geographical areas. These student representatives will provide hands-on, personal marketing to their peers by attending events and handing out samples and gear. They will also be responsible for visiting bars in their area to discuss Monster mixed drink options and introduce Monster as a nightlife drink. Distribution Strategy Monster energy will create an alliance with beer distributors in Australia to facilitate the distribution. In the United States, Monster signed a distribution agreement with beer company Anheuser-Bush to move its distribution from Coca Cola. The move allowed Monster to still compete in the retail stores, but it better positioned the brands in the hands of people who have more expertise in bar and restaurant sales. This had a great effect on sales, and we want to capitalize on this from the start when moving into Australia. Marketing Research Plan Adel Action Plan The launch plan for the Australian market will take place in four-month increments. Phase 1: January – April 2009 The two base flavors (Original green and Lo-Carb blue) will be introduced Area 1 (see Appendix __). Distributors will be provided with product information, selling strategies, and giveaway items to aid in placement into retailers and bars. The Monster Van will be employed to provide immediate sampling and introduce the product directly to consumers. This will raise product awareness and help to gain distribution through a pull strategy in which consumers ask retailers to stock the product. Monster will sponsor three major junior surfing events (see Appendix __) to help introduce the brand. The events will provide an opportunity to give out free product samples, t-shirts, hats, and stickers, as well as to ask research questions to target consumers. Phase 2: May – August 2009 Monster’s internet team will launch the Monster Army Australia website for Monster fans in the new market. Cash incentives will be offered to distributors for reaching set distribution goals such as product placements, displays, and shelf space. Importantly, the second phase of distribution will begin. Area 1 will receive four new Monster flavors to sell: Monster Energy â€Å"Assault† red and â€Å"Khaos† orange, and Monster Java â€Å"Mean Bean† and â€Å"Loca Moca. â€Å" Geographic distribution will expand by introducing the base green and blue flavors to Area 2. Phase 3: September – December 2009 The Contemporary Marketing Team of college students will be launched. Six representatives from various colleges and geographic areas will be chosen to represent and market products to their peers. These students will be provided with product training and free gear. Also, a contest will be launched on the Monster Army Australia website to allow Monster drinkers to vote on their choice for the next new flavor. The contest will be advertised through signs and banners that distributors make and post in their areas. Phase 4: January – April 2010 The final phase of the introduction will expand the distribution of Monster into Area 3. General nationwide brand awareness should have been reached, so all products will be available in all areas to avoid confusion. The available products will include five flavors of Monster Energy and two flavors of Monster Java. To create your own version of this template, edit the contents of this document and then save it as a template: 4)Insert your company name and address in place of the text on the cover page by clicking once and typing. 5)On the File menu, click Save As. In the Save As Type box, choose Document Template (the filename extensions should change from . doc to . dot) and save the template. How to Create a Report. To create a report from your newly saved template, on the File menu, click New. In the New Document task pane, under Templates, click On my computer. In the Templates dialog, your updated template will appear on the General tab. (Your company information should appear in place. ) For the body of your report, use Styles such as Heading 1-5, Body Text, Block Quotation, List Bullet, and List Number from the Style control on the Formatting toolbar. How to Create Bullets and Numbered Lists ?To create a bulleted list like this, select one or more paragraphs and choose the List Bullet style from the Style drop-down list on the formatting toolbar. To create a numbered list like the numbered paragraphs above, select one or more paragraphs and choose the List Number style from the Style drop-down list. This Style—the Block Quotation—can be used for quotes, notes or paragraphs of special interest. To use the Block Quotation Style, highlight any paragraph and choose Block Quotation from the style drop-down list on the Formatting toolbar. How to Create a Table of Contents To create a Table of Contents for this report, position your cursor on the blank TOC page. From the Insert menu choose Reference, then Index and Tables. Click on the Table of Contents tab. Be sure to use the Custom Style format. More Template Tips There are four ways to view the various style names of template text: 1)Open the Styles and Formatting task pane by choosing Styles and Formatting from the Format menu. The style for the selected text shows in the pane. 2)For Normal or Outline view, from the Tools menu, choose Options. Click the View tab. In the Style Area Width box, dial up a number such as â€Å"1† and click OK. Observe the style name next to each paragraph. 3)Click on any paragraph. View the style name on the Formatting toolbar. 4)From the Format menu choose Theme, then Style Gallery. In the Preview section click on Style Samples. How to Create a Table Choose Insert from the Table menu. Be sure to choose the Professional AutoFormat if you are using a Professional style template. To modify an existing table, such as the table below, position your cursor in any cell. To modify the table, access the Table menu to select the desired action and/or result. Competitor RankingCurrent ShareShare in 3 Yrs. Largest competitor50%30% Second largest competitor25%20% Third largest competitor15%12% Table: Projected growth of competitors over 3 years. How to Edit Table Text You can edit and format table text like regular text. Simply select text and type to replace, and use the Format menu to change the font and/or paragraph attributes. How to Change a Header or Footer In Print Layout view, choose Header or Footer from the View menu. Once activated, you can change or delete the text just like regular text. When done, click Close to exit. To delete a ruling line in the Header or Footer, from the Format menu choose Borders and Shading. Choose None from the Preset section, and click OK. SOURCES: http://www. abmarketing. com/images/HandSelling/Documents/MonsterPitch_112707(1). pdf http://au. acnielsen. com/site/documents/NielsenConvenienceReport07finalLR2. pdf.

The Symbolic Role of Horatio in Hamlet

In Shakespeare’s Tragedy Play Hamlet, Horatio shows as a minor character. However, the contributions and demonstrations he brings to the play and to the audience are very important and abundant. His role in the whole play can be viewed from three angles. First of all, he is most close friend of Prince Hamlet. In all the schemes, he performs as Hamlet’s informer, assistant, counselor and confidant. Secondly, Horatio rationally and wisely witnesses and judges key figures and events in the play.He has directly or indirectly involved all play’s developments from the beginning to the end. Thirdly, highlights the loyalty and intellectual achievements of which humans are capable. Horatio links the audiences and carries the hopes – loyalty to friendships, rationality to human behaviors and future, and bringing the justice to the world. Through the character of Horatio, the key concepts and benefits of loyalty, rationality and hope are portrayedHoratio is Hamlet's most trusted friend as verified from the beginning to the end of the drama. Through his wisdom, he relates the challenges he and Hamlet face with respect to Claudius. In the play, there are three friends for Hamlet. The other two, Rosencrantz and Guildenstern, betray Hamlet for their selfish (yet understandable) benefits and find their own final destinations when they arrive at England. Horatio knows Denmark Prince Hamlet from Wittenberg University in England when both of them are scholars there.He comes to Denmark to join the old King, Hamlet’s father’s funeral. Hamlet reveals all his revenge plans to him. Horatio swears himself to top secret about the ghost and Hamlet's pretense of madness to hide from Claudius's. Even more important through the mousetrap play, Horatio conspires closely with Hamlet to prove Claudius's guilt. With all the ensured trusting from the Prince’s letter to him, Horatio is the first to know of Hamlet's return from England. He is the on ly real company when Hamlet discovers Ophelia’s death.In the graveyard, he presents with Hamlet when they view the Yorick’s skull with the talks about glories and death, â€Å"To what base uses we may return, Horatio! Why may not imagination trace the noble dust of Alexander, till he find it stopping a bung-hole? † (5. 1. 192-4). Horatio stays with Hamlet to the end of the tragedy, to the end of Hamlet’s death, with the entire honor, loyalty to friendship, he comments to drink the poised wine to go with the Prince of Denmark: â€Å"I am more an antique Roman than a Dane. /Here’s yet some liquor left† (5. 2. 353-4).Only by the Hamlet’s final and firm request to him to keep live to tell the masses of the story, Horatio survives himself to honor the Prince’s requests, and brings the truth, justness and rightfulness to the world. Horatio best demonstrates his rationality and respectable nature outstanding all other characters in th e play, even the key character Hamlet from this point of view. The guards invite him to see the ghost as their rusting to him as a rational and knowledgeable â€Å"scholar†. (1. 1. 41; 1. 5. 150) At that time, this title is the most respectable name for the verifications or justifications.This is just like nowadays we request the signatures from doctors, teachers or lawyers etc to sign various important documents to verify our life and experiences. He reports to Hamlet and bring him to the castle. With all the cares to Hamlet, he himself provides the audiences calm, resolute, rational and confident views of the ghost and the old King’s story: â€Å"But soft, behold, lo where it comes again; /I’ll cross it hough it blast me† (1. 1. 25-6). By their careful plans and implementations of mouse-play, Hamlet confirms the old King’s murder.Hamlet gets really over excited with the confirmation. However, with the rationalities and intellects, for the best in teresting of the Prince, Horatio calm down Hamlet of any overreactions or rush actions. To meet Hamlet’s will, he brings himself back from emotionality to rationality and reality as he recognizes the importance to satisfactory Hamlet’s requests to tell the world the story. For Hamlet, Horatio is the key connection, witness and judge to attach and the audiences. He helps Hamlet form the play’s consistencies.This has been clearly demonstrated in the whole drama. Only through the conversations between Hamlet and Horatio, could the insides of Hamlet show the audiences the Prince is not really crazy or foolish but kind, sharp with dubiousness and procrastinations for his mission to revenge for his father’s murder. If we could say Hamlet is the emotion core of the drama, we might be able to see Horatio standing for calm, courage and kindness of the play, even directly from Hamlet, â€Å"Horatio, thou art e'en as just a man /As e'er my conversation coped withal †¦Ã¢â‚¬  (3. . 50-70) At the very beginning of the drama, Horatio, with the trust of the guards, help Hamlet to meet the ghost, the old King and discoveries the dirty assassination. At the end of the play, Horatio, who saw the old King’s ghost, is companying and comforting the dying Prince, â€Å"Now cracks a noble heart. Good night, sweet prince, And flights of angels sing thee to thy rest! † (5. 2. 343-4). Without Hamlet, it would be impossible to have the intense and feeling the ups and downs of the love, hate, remorse, hesitate, brave, courage.Without Horatio, it would be very challenge to get the senses of security, wisdom, loyalty and rationality of human being has. The play illustrates the completeness with Horatio banding Hamlet from the start to the end with good hopes left to audiences. Of all the three important roles and contributions Horatio to bring to the audiences, every piece has it own special contribution to the play. Lonely and hesitant Hamlet has at least one of best friends – trustable all time and calm and rational in any situations to conform and counsel.Horatio, really as a wise and intellectual scholar, can help the drama to reality. His unshakable loyalty and common senses lead the audiences to have the expectations when things are or may go wrong. His timely show up in the play has brought audience to both Hamlet and the audiences to the reality with logical senses. Horatio is the symbol of loyalty, rationality and hope in the great tragedy Hamlet. Works Cited Hamlet May 6, 2012.Primary Sources: Shakespeare, William. Hamlet. ed. Ann Thompson and Neil Taylor. London [England]: Thomson Learning, 2006. Shakespeare, William. Hamlet, Prince of Denmark. ed. Philip Edwards. Cambridge [England]: Cambridge University Press, 2003. Secondary Sources: Babra, Neil. Hamlet. Adaptation of Hamlet by William Shakespeare New York : Sparknotes, 2008. Coville, Bruce. William Shakespeare's Hamlet. New York : Dial Books, 2004. . Hamlet. Dir. Franco Zeffirelli. Producer Dyson Lovell. Carolco International N. V. DVD. 1990. Shakespeare, William. Hamlet. ed. The Rector and Visitors. University of Virginia, 2000. Shakespeare, William. Hamlet. edited and rendered into modern English by Alan Durband. Hauppauge, N. Y. Barron's, 1986. Hamlet. 28 April 2012 . Horatio in Hamlet. 30 April 2012 Hoy, Cyrus. ed. Hamlet by William Shakespeare. New York: Norton, 1992. Leggatt, Alexander. Shakespeare's tragedies: violation and identity. New York: Cambridge University Press, 2005. Marsden, John. Hamlet & Ophelia: a novel. Toronto: Harper Trophy Canada, 2009. Shakespeare Hamlet Notes. Coles Editorial Board, Toronto: Coles Notes, 2001. Shakespeare's Horatio An analysis of Hamlet's Friend Horatio. 30 March 2012 . Scene 4 – Hamlet – A Comprehensive Analysis of Shakespeare's Greatest Tragedy. 30 April 2012 .

Ethical Decision Making Essay

Abstract Ethics is the branch of philosophy that examines questions of morality, or right and wrong. In this paper we will discuss the philosophical approaches used in ethical decision making. The two approaches that will be elaborated on are the utilitarian approach and the universal approach. Several questions will be addressed, (1) what is the utilitarian and universal approach? (2) How do we use them in the ethical decision making process and (3) examples of how it relate in the field of Criminal Justice? When conflict arises it’s not always possible to decide who is right or wrong; however our moral responsibility is to resolve problems to the best of our ability. The utilitarian and universal theories are two of several philosophical approaches or methods that can be implemented when making these types of decisions (Zalta & Geoff, 2008). The Utilitarian Approach: Utilitarianism is one of the most powerful and persuasive approaches to normative ethics in the history of philosophy. The utilitarian approach to ethical decision making focuses on taking the action that will result in the greatest good for the greatest number of people. It also focuses on the consequences of the course of action and policy, as well as the affects it has on the well-being of the people directly or indirectly impacted by that action or policy. This approach is used to promote the welfare of everybody by maximizing benefits and minimizing harm (Zalta & Geoff, 2008). For instance, when faced with a situation your first thought or question is what should you do? Once you assess the situation then you would apply which ethical decision is the best action to take. If you implement the utilitarian approach you did so with the intent of producing the greatest balance over harm. Utilitarianism offers a relatively straightforward method for deciding the morally right course of action for any particular situation we may find ourselves in. In the criminal justice field this approach can be widely used. To discover what we ought to do in any situation, we first identify the various courses of action that we could perform. Second, we determine all of the foreseeable benefits and harms that would result from each course of action for everyone affected by the action. And third, we choose the course of action that provides the greatest benefits after the costs have been taken into account (Velasquez, Claire, Shanks, & S.J). The Universal Approach: The universal approach to ethical decision making is similar to the Golden Rule. The golden rule is best interpreted as â€Å"Treat others as you want to be treated†. Universalism argues that knowledge can and should be applied to everyone in every similar situation (Williams & Arrigo, 2008). This approach can be taken in two steps. First, determine whether or not a particular action should be applied to all people under all circumstances. Second, decide if you would be willing to have that same rule to you. This approach claims that ethical principles hold for all and not for some, it is for everybody without exception (Williams & Arrigo, 2008). In other words if you act a certain way towards another and are not willing to be treated in that same regard than you are in violation of the universal rule. To apply the universal approach correctly we need to take into consideration the effects our decision making have on other people’s lives. We also have to be able to imagine ourselves in the other person’s shoes on the receiving end of the action. Imagine you are a police officer in pursuit of what seems to be a drunk driver, while in pursuit the drunk driver hits a pregnant woman crossing the street. What do you do, do you stop for her and leave a drunk driver on the road, or do you call the accident in and continue to pursue the drunk driver to keep him from potentially killing himself and others. The utilitarian approach would more likely call for back up and continue after the drunk driver, but if we use this same example and compare it to the universal approach, the question then becomes what would you want done to you. Both philosophical approaches are infused with flaws, the use of â€Å"utilitarian† thinking is not always clear of what form of action should be taken or if the action you took will have a favorable outcome for the majority. It is difficult to judge what decision will supply the best way to respond to a situation. The universal approach unlike the utilitarian bases its decisions on the facts that the action taken is best for everyone regardless of the situation or the difference in people. My choice between the two is somewhat tossed, because my belief is that you should do unto other as you would want done to you, but at the same time my desire to ensure the greatest number of success is important to me as well. Within the Judicial system decisions are made with or without the input of others; however it is our moral obligation to ensure that we make the best ethical decisions that we can, because every decision somehow directly or indirectly affects someone else. References Velasquez, M., Claire, A., Shanks, M. M., & S.J. (n.d.). Markula Center for Applied Ethics. Retrieved from Santa Clara University: http://www.scu.edu/ethics/practicing/decision/thinking.html Williams, C. R., & Arrigo, B. A. (2008). Is Morality Relative? The variability of Norms and Values. In C. R. Williams, & B. A. Arrigo, Ethics, Crime and Criminal Justice (p. 77). Upper Saddle River: Pearson Prentice Hall. Zalta, E. N., & Geoff, S.-M. (2008). The Stanford Encyclopedia of Philosophy. Retrieved from Stanford Encyclopedia of Philosphy : http://plato.stanford.edu/entries/metaethics/

What difines a good community how do we build better Essay

What difines a good community how do we build better - Essay Example According to Wikipedia, the Spanish National Health System aims to extend services to the entire population. It also has the provision to have comprehensive health care with high standards. Spain is known for a lot of products. Their economy is affected by their produce of olive oil, several kinds of fruits, vegetables, poultry, metal, and textile. Most of their significant dealings are with France, Italy, Great Britain, and Germany. Despite its economic progress in recent years, it still falls back as compared to other European countries (â€Å"Spain: Economy†). Concerning eco-villages, most projects are in the starting phase. In a social networking site that aims to sustain environment friendly communities, a hectare has been purchased to be developed into a garden haven for its future occupants (â€Å"Sustainable Eco-villages†). As what is shown in the assessment of the State of the Environment Report that was published in 2010, areas affected by sulfur oxide have de creased over the years. Harmful gasses are mostly pervasive in metropolitan areas but not so in rural places. Spain’s different zones are taken into thorough consideration when it comes to the assessments (â€Å"Air Pollution†). On the other hand, what is actually happening in the society may be different from the ideals that are being acknowledged. Like any other nation, problems arise to challenge noble community goals and philosophies. Regarding its health care system, getting sick may be costly as compared to other countries like the United Kingdom or Canada (Spanish Habitat, â€Å"Moving and Living in Spain†). The Spanish Health Services do not address the comprehensive benefits like others have. Nursing homes are under the respective authorities per district. From the same online source, employment is also said to be difficult especially for foreigners. Most jobs are seasonal depending on holidays and other events.

UNIQLO Company, Global Marketing Analysis Essay

UNIQLO Company, Global Marketing Analysis - Essay Example 2. The Uppsala Model 8 Section Three 11 Macro environmental analysis 11 Market specific analysis 14 Section Four 16 Market Entry Modes 16 List of references 19 Section One Introduction Uniqlo Company limited is a Japanese clothing company. The name Uniqlo was as a result of the combination of ‘Unique’ and ‘clothing’ (Frankel, 2011). This company specializes in the manufacturing and retailing of casual wear (Uniqlo, 2012). It was first established in 1984 by Tadashi Yanai and opened its first shop in Hiroshima in that same year. The company was originally a division of the Fast retailing Company limited, a retail holding company. Fast retailing company owns many other brands that include Aspesi, foot park, National Standard and Princess Tam-Tam among others (Fast Retailing, 2010). Uniqlo has continued to be in existence in the fashion industry for a long period of time making impact and changing the perceptions people hold of the fashion industry. In 2005 its management restructured it and separated it from Fast Trading Company to form a new wholly owned subsidiary called Uniqlo Company Limited. It was during the same period of time that it became listed on the Tokyo Stock exchange (Fast Retailing, 2010). Uniqlo is currently headed by Yadashi Yanai who was its founder and president but has other managers in the various outlets of the company. History Uniqlo first began its operations in Hiroshima where it opened its first shop in 1984. ... The parent company continued its operations under its original name Ogori Shoji until 1991 when it rebranded to Fast retailing company. Unique began a spirited effort to expand its market and by the end of 1994 the company had over 100 stores in Japan only (Fast Retailing, 2010). The company was fast growing and therefore had to think of strategies that would enable it to continue serving its markets. This necessitated it to come up with the SPA strategies adopted from The Gap- an American retailing giant, which aimed at producing and selling their clothing exclusively (Fast Retailing , 2011). The company then set out for overseas expansion after sales turnover and gross profit from their operations in Japan peaked in 2001, boasting of over 500 stores in Japan only. In 2002, the company established Fast Retailing Apparel Company in china and began operating the first Uniqlo outlet in Shanghai China. Uniqlo then made a huge move in 2002 from the Asian market to venture into the Europe an market and established four outlets in London (Fast Retailing, 2010). The England market proved difficult to work in with as sales were below the company’s expectations. This caused a sharp drop in profits in 2003 and the company began working jointly with other Japanese companies and celebrities in order to boost its dwindling sales. Since 2005, the company has engaged itself in an aggressive expansion plan and has opened stores all over the world including, The United States with stores in New York City, In China with stores in Hong Kong and formed a joint venture with Lotte in order to enter the South Korean Market. It has continued its operations in Europe opening more stores since the profits and sales began to

Toward a Personology of the Consumer by Hans Baumgartner Essay

Toward a Personology of the Consumer by Hans Baumgartner - Essay Example The main objective of the study undertaken by Hans Baumgartner is to be able to present a certain perspective on the personology of the consumer. It can be considered as the main basis of the study on the personality psychology. In the achievement of such level of knowledge, the main determinants of consumer behavior can be achieved. The study presented can be considered as a library-based description and exploration of the established concept and updates regarding the research on consumer behavior. It can be considered advantageous in the determination and evaluation of the amount of knowledge in the said field. Consequently, the results gathered in the said field can be considered limited, for that matter, the aims of the said study can be essential to serve as a stimulus for further research. Based on the Handbook of Consumer Behavior, as quoted by the author, the limited information on the determination of the consumer behavior is based on the probabilistic models of the choices that are made by consumers, the neo-Pavlovian conditioning and the role of psychophysiology in consumer research. These concepts can be considered as influences on the choices made by the consumers. Although this is the case, the said concepts are not considered to cover the main personality and behavior of the consumers (Baumgartner , 2002). Based on the point of view of the author, the personality of the consumers can be distinctly identified from the choices that they can make regarding the different products in the market. This can be considered probable since different personalities can be stereotypically judged to have different preference and needs. Choices can be at some point considered as a narrow precept in the determination of the consumer behavior.

Using publicly available resources and other references compare and Essay

Using publicly available resources and other references compare and critically analyse the UK marketing strategies of Caffe Nero and Costa Coffee - Essay Example Costa Coffee which is the leading company has 1,770 outlets; Starbucks has 790 outlets while the third company, Caffe Nero has 560 outlets. The three remains the leading brands controlling 54% of the coffee market. One of the notable aspects that make the UK coffee shop market to be robust is the predictable nature of the coffee consumption pattern in the country. For example, Allegra Strategies definitive report indicated that one out of five coffee shop customer must visit the outlet every day. This makes the producers to adopt effective strategies aimed at creating strong positive consumer-brand relationship resulting to the expansion of the market. This paper aims at comparing and critically analyzing the UK marketing strategies of Caffe Nero and Costa Coffee. Caffe Nero is a European based company that is headquartered in London. Having being established by Gerry Ford in 1997, the coffee house has expanded its market as a way of increasing the number of customers and raising sales. Currently, Caffe Nero operates in UK, Cyprus, US, Ireland, Poland, UAE AND Turkey. One of the major aspects that make the company to remain competitive and face off Costa Coffee and other rivals in the UK market is product diversification. For example, in addition to traditional Espresso-based brands, Caffe Nero has introduced brands such as Frappe, Fruit Boosters, Hot Chocolate Milano, Latte, Caramelatte, White Chocolate and pasta salads among others. According to Mulhern (2009), for any company to have a competitive edge, it must invest in research and development as well as brand innovation. Caffe Nero has also adopted an effective marketing mix that takes into consideration the needs of the UK consumers. As noted earlier, Caffe Nero has significantly invested in various brands. With more than 20 types of brands, Hilton (2013) indicates that the company has been in a position to meet the needs of its customers. In addition, the strong brand name,

Turkey and the Kurdish today Essay Example | Topics and Well Written Essays - 1250 words

Turkey and the Kurdish today - Essay Example Civil uprisings have often taken place leading to deaths of thousands of people, most of them being Kurds and members of KPP. However, recent attempts by Premier Egrogan to bridge the gap between the Kurds and the Turkish armed forces have yielded positive results. This paper goes on to discuss the history of the Kurds in Turkey, how they have been treated over the period of time and what attempts have been made by the current government to solve this issue. Essay The Republic of Turkey, as it is officially known was founded by Mustafa Kemal Ataturk in first quarter of the nineteenth century. According the official census of 1990, the country has a population of fifty seven million people (Gunter, Michael M., 2007). Although ninety nine percent of the population in the country consists of Muslims, the rest one percent is also allowed complete freedom to carry on their religious and social activities just like their Muslim counterparts. The Kurds comprise of a significant number of pe ople in Turkey. Even though the national language of Turkey is Turkish, Kurds speak a different language which is a mixture Indo and European Languages. Discrimination against the Kurds has always been a key issue in this country and this community has been facing a hard time ever since the creation of the country. Kamal Ataturk in his life time did discuss the issue of Kurds at various special forums. In the Turkish parliament session he once said, â€Å"North of Kirkuk there are Kurds as there are Turks, and we never discriminated against them†. However the situation hasn’t been as good as it sounds. Even after eighty two years of independence, the fourteen million plus Kurds of Turkey have been facing a hard time - often being prejudiced against, kicked out of their homes and villages, tortured, raped and killed. To maintain their status quo, the Kurds have fought back time and again against the government. Although there have been various fights, none of them has b een as fierce as the one in 1984 by the banned organization called Kurdistan Workers Party (PKK). Over the years these fights have resulted in thousands of deaths with almost forty thousand of them being of members of the PKK. The major reason for the conflict between the Turkish state and Kurds has been the call for a separate province. The Iraqi Kurds have always called for a separate province, Kurdistan, and just the mere existence of this word is a taboo for the Turkish state. The rationale behind this fear is that the creation of Kurdistan by the Iraqi Kurds can provoke the Turkish Kurds to rebel against the state and take with them bits of Turkish territory. For decades the Turkish government has seen the issue of Kurds as one of terrorism caused by the PKK. However it is very interesting to see that when various countries back the PKK (due to the fact that PKK is seen by others as a party fighting for the rights of the Kurds), the Turks say that this goes on to prove that no one really wants to see a healthy Turkish economy to grow into an European superpower. Even if all what is mentioned were to be true, factually Turkey is home to almost 17 million Kurds, many of them being those who don’t even support the PKK and its acts. It is also widely reported that Kurds have been treated very unfairly in Turkey. This point was proved when a report from The European Commission Against Racism and Intolerance spoke about injustices prevailing in Turkey. The report says that the Kurds’

Policy Issues Essay Example | Topics and Well Written Essays - 500 words

Policy Issues - Essay Example The foreign policy focuses more on the international relationships between countries. All policy makers should be wary of any unintended negative outcomes of policy decisions made. The world experienced the Great Recession of 2007 to 2009 describe by rise in inflation, loss of the dollar value to other foreign currencies and general stagnation of the US economy. This called for government involvement in saving the economy and other adverse effects of the recession. The then president, George Bush instructed government officials to come up with measures to save the economy. An economic policy was devised where the government used economic interventions such as comprehensive tax rebate, control of business entities and funding the Toxic Asset Relief Program. Controlling of businesses received significant amounts of resistant from conservative economists (Lind, & Tamas, 2006). This is because, they believed that businesses have the ability to act rationally and maximize efficiency and profit. As a result, profitability in business will eventually stabilize the economy. However, Bush’s administration was keen to indicate that the government played a role in the private sector business. Economists and conservative policy makers viewed the recession issue as a result of inadequate regulation in the financial industry of the USA. The perception on economic regulation changed since it offered an opportunity for recovery. Consequently, the policy makers decisively concluded that economic regulation would maintain a good level of equity in the country’s economic system. The regulation aimed at changing some tax laws, adjusting ownership of property, an implementing the concepts of individual accountability. However, the issue of ownership of property was believed to have led to the supreme mortgage crisis. Moreover, there were minimal measures to regulate the financial institutions especially for the individuals who could not afford owning property. The

The trend in economic growth of a country Coursework

The trend in economic growth of a country - Coursework Example This essay discusses that throughout history there have been many studies on economic growth. Overall economic growth of a country is measured every year by the difference that has occurred in GDP over the previous year. Should we consider that a country grows only by analyzing the monetary value of the production of final goods and services during a period? In researcher’s opinion would have no sense not to consider the benefit that provides a trained workforce, or the economic stability of a country. To reinforce this idea the researcher will investigate past developments on this theory. Mincer elaborated a study about the relationships of the individual’s earnings as variable dependent in age, experience and education. Mincer considers that the benefits of education to the people can be extrapolated to countries. Considers that an educated workforce directly affects the growth of a country. He justifies that an extra year of education in a white man who did not work on a farm contributes a extra seven per cent of profit. Adam Smith was the first person that found some link between International Trade and Economic Growth. The work of Grossman and Helpman and Rivera-Batiz and Romer has also aided to clarify why the participation of a country in an integrated world economy can stimulate its growth. Oil production and exports affect economic growth. Limiting the supply of oil to a country can cause serious economic consequences. We must highlight the oil crisis of 1973 or the current threat from Iraq to the European Union countries to limit its supply. In relation to the political unrest, the IMF warned in its 60 years that a lack of political stability could affect economic growth.Regarding the number of murders; the current Mexican central bank governor Agustin Cartens (2011) said that violence inhibited economic growth. The model To begin with, we need to find the relationship between the dependent variables and independent variable (growth). Th e initial econometric model of the of this study is: y = ?0+ ?1(GRDP)+ ?2(TRADEHARE)+ ?3(YEARSSCHOOL)+ ?4(ASSASINATIONS)+ ?5(REV_COUPS)+?. Some of the coefficients are expected to negative because some of the figures of variables are greater than the figures in dependant variable. From the SPSS output table below us can note that there is a negative relationship between growth and rgdp60 as well rev-coups. This means that other factors help to increase growth as they have positive coefficients’. Coefficients Unstandardized Coefficients Standardized Coefficients t Sig. Model B Std. Error Beta 1 (Constant) .490 .690 .710 .480 RGDP60 -4.693E-04 .000 -.622 -3.167 .002 TRADESHA 1.562 .758 .238 2.060 .044 YEARSSCH .575 .139 .770 4.126 .000 RECOUPS -2.158 1.110 -.256 -1.943 .057 ASSIS .354 .477 .092 .742 .461 a Dependent Variable: GROWTH The model econometric model of the of this study will be y= 0.49 -0.00047(GRDP) + 1.561696 (tradeshare)+ 0.575 (Yearsschool)+ 0.354 (assassinations ) -2.1575 (rev_coups)+? Goodness-of-Fit Chi-Square df Sig. Pearson 232.676 4032 1.000 Deviance 188.381 4032 1.000 Link function: Logit. The goodness –of-fit- statistics for model is 232.6 this means that the data obtained from the random sample is greater than 5 thus it does not fit into a specific pattern. Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .599 .359 .305 1.582084957 a Predictors:

Discussion Board Question Essay Example | Topics and Well Written Essays - 250 words

Discussion Board Question - Essay Example Even the title of the graph is misleading. At first, one thought that the graph will give a step-by-step procedure on how to burn calories. The graph creator might have made the graph this way to emphasize that a cheeseburger contains the highest calories among the beer, soda and doughnut. He might have thought that putting pictures of the different products will add to the effectiveness of the graph in presenting information. The graph may be improved by putting scales. In this way, the reader will know what the numbers represent. The graph should have an X and Y axis. The X-axis may symbolize the number steps that have to be taken to burn a certain number of calories. The Y-axis may represent the number of calories contained per food item presented. Another way to improve the graph is by presenting it in a graduated manner meaning as one goes through the right of the X-axis, the number of steps to be taken increases. The title of the graph may be stated as â€Å"Number of Steps Needed to Burn Calories from Certain Food Types†. I do not think that it is ethical to portray information in the way the graph is presented. It is very misleading especially among the young because they might think that drinking beer is better than eating a cheeseburger or a doughnut, simply because it will take less steps to burn the calories in a beer than in a cheeseburger or doughnut. The graph may also have a negative impact on restaurants offering cheeseburgers and

Aristotle and Plato Compared Essay Example for Free

Aristotle and Plato Compared Essay In the second book of The Politics, Aristotle digresses from Plato’s recommendations and provides a counter framework for what he believes is an ideal state. The best ideal state according to Aristotle is one that is not ruled by philosopher kings. This main feature of rulership is what distances Aristotle from Plato. Is it natural for there to be a group of philosophers ruling? Is it natural that these philosophers must be removed from private life? These are the questions Aristotle deals with in the second book of The Politics. In his book, Aristotle also details the role of women, slaves and foreigners. Plato would definitely be upset with his student Aristotle because of the main fact of his idea of rulership and the removal of the philosopher class. It is important to note that although Aristotle’s ideal state has greater exclusivity of groups than Plato; its benefits are far greater and practical in creating virtuous citizens. This essay will go on to discuss and critically analyze the main features of human nature, communalism, and private property of both philosophers. Before we encounter Aristotle’s practicable state we must look at Plato’s idea of communalism. Plato highlights that it is philosopher kings who should rule and be removed from private life. His notions are quite extreme because of the mere fact that his form of rulership is one that is stripped from attaining wealth and also familial roles. One can argue that this notion is doomed to fail. If this notion of communalism were to be established in a city-state, citizens would not be able to tell who there biological siblings are, which can evidently lead to incest. Another critique to Plato’s communalism is the fact that citizens would have no attachment each other and can disrupt social interaction. For example, some of the best aspects of social interaction will be eliminated if property was communal. For all citizens must share everything, or nothing, or some things but not others. It is evidently impossible for them to share nothing. For a constitution is a sort of community, and so they must, in the first instance, share their location, and citizens share that one city-state. But is it better to share some things but not others? For the citizens could share children, women, and property with one another as in Plato’s Republic. For Socrates claims there that children, women and property should be communal. (The Politics 372). Through this quote one can gather the belief that unity is impossible through this communal relationship and is only derived through hard work. This quote is very significant because it explains sharing children and women, and gives the notion that everybody in the city-state is alike, however this is not the case. A city-state is made up of a variety of citizens. Let us use this example in today’s society; will it be possible for the sharing of children, women and property in the city of Toronto? Although this is an extreme example, being that Toronto is a multicultural city; it parallels the city-state on so many levels. Plato would be upset with Aristotle’s ideal state because the majority of Plato’s demands are too far-fetched and cannot be practiced. Trying to make a city-state too much a unity or a household is not a better policy (The Politics 372). The institution of family is natural and the outright removal does not bring about virtue. As civic virtue is most practiced when given individual care and not communal care. Through Aristotle’s natural arguments we begin to see him classify roles for women Aristotle felt that the household consisted of three parts: one is mastership, another that of a father, and a third marital (The Politics 370). â€Å"For a male unless he is somehow constituted contrary to nature, is naturally more fitted to lead than a female, and someone older and completely developed is naturally more fitted to lead than someone younger and incompletely developed† (The Politics 370). This criterion proves to be dangerous in a city-state as it provides for domination and a creation of a hierarchy filled with discrimination of gender and age in this society. Slaves are another group of people that seize to exist in Aristotle’s model. Aristotle points that a slave is among things that exist through nature. Although it is not ideal for there to be slaves, it is practical and benefits the city. Plato points out that Greeks should not make other Greeks slave; this gives the impression that it is still okay to have slavery in the city. Noting that anyone who is not Greek are considered Barbarians and worthy of being slaved. Aristotle’s approach was to rationalize the use of slavery, stating that some people are slaves because they are incapable of responsibility. However we cannot dismiss the role of slaves in the city-state. Slaves play a functioning part of society and allow for the working class to have leisure. In trying to obtain an end with good and happiness, it is crucial that the middle class has leisure which allows for a space to â€Å"think† and discuss things with others, using practical wisdom in concert with others. Aristotle also justifies slavery as the natural use of their bodies. Questions of morality begin to arise; Are these justifications legitimate? At an individual level it is immoral, however in terms of a well functioning city-state slavery benefits a larger number of people (political process). The benefits are greater because it complements the organic hierarchy; where there are multiple parts that make the city-state function. Aristotle points out that private property is not only necessary but beneficial in providing for a functioning city-state. This goes against Plato’s appeal for rulership to have a communist lifestyle stripped from private property. Plato seems to be demanding too much and does not take into account that men naturally try to gain access to private property. The mere removal of private property does not seem practical, and Aristotle states that you can have some form of property that is communal. For example, the land might be grown separately, but the crops grown on it are communally stored or consumed; or the land might be owned and farmed communally, while the crops grown on it are divided up among individuals for private use (The Politics 374). Here is why Plato is upset with Aristotle’s features; he uses Plato’s Utopian idea of private property and dissects it to one which can be applied to a practical state. The major theme of what is â€Å"natural† emerges in both philosophers. It is hard to determine what is in our nature and how it effects our political position. Aristotle cleverly uses nature as a way to justify the notions of communalism, slavery, exclusion of women and private property. One can attribute Plato’s anger of Aristotle’s practicable state to his radical change in the aforementioned categories. Although Aristotle’s exclusion of women and slaves are far greater than Plato’s; the benefits applying it to his system of a practicable city-state cannot go unnoticed. Works Cited Classics of moral and political theory. Indianapolis, IN: Hackett Pub. Co. , 2005. Print.

Possible theories for crime: Nature versus Nurture.

Possible theories for crime: Nature versus Nurture. Crime is a matter of popular interest and focus; it is everywhere you look from newspapers to cinemas. Criminal acts have the ability to repel and fascinate us at the same time. When violence occurs we want answers. One of the questions people often ask when hearing of a crime, whether it be burglary or murder, is why? What causes criminal behaviour? Unless we know what causes an act of violence it is hard to put it behind us. The search for the causes of crime continues to form the basis of most criminological studies. There are numerous explanations for crime; biological, economical, geographical, psychiatric, psychological, sociological. However, broadly speaking these causes generally fall into two basic schools of thought, nature and nurture, and while most of us will embrace notions from both sides, some criminologists tend to lean more in one direction than the other. Psychological theories of crime hold the view that individual differences in behaviour may make some people more predisposed to committing criminal acts. These differences may arise from personality characteristics, biological factors or social interactions. As there are so many theories for criminal behaviour this paper will focus on the biological and environmental factors, which may account for the growing social problem of violent and antisocial conduct. It was an urgeà ¢Ã¢â€š ¬Ã‚ ¦.a strong urge, and the longer I let it go the stronger it got, to where I was taking risks to go out and kill people-risks that normally, according to my little rules of operation, I wouldnt take because they could lead to arrest. Edmond Kemper (cited on http://www.crimelibrary.com) Where does this urge come from? Do we all possess it and if so, what stops some people from committing crimes, whether it be murder, as in this case, or something less, whilst others cannot control this urge. It could be said that criminals have no control over their impulses, whereas we do; no matter how angry we get there is something that stops us from taking this anger out on other people. According to Sigmund Freud (1856-1939) all humans have natural drives and urges repressed in the unconscious. More importantly he also claims that all humans have criminal tendencies. It is through the process of socialisation that these tendencies are curbed by the development of inner controls that are learned through childhood experiences (Eysenck, 1977). Maybe the thing that stops us is the thought of the punishment we would receive if caught, or maybe it is morality or social programming. It may even be that we are afraid that if we commit a crime and are caught, we risk losing the social bonds that we have with other people, as they will then think less of us. Humans are knowledgeable people who understand a great deal about the conditions and consequences of what they do in every day life (Farrell, Bowling, 1999). Once convicted of a crime and in court, there is an increased emphasis upon the free will and moral responsibility of the offender for their actions. However the conception of the offender being genetically at risk has now emerged. There have been numerous studies carried out on twins to determine whether genetic influences play a part in criminal behaviour. Christiansen (1977) reported on the criminality of a total population of 3,586 twin pairs from Denmark. He found that 52% of the twins were concordant for criminal behaviour for identical twin pairs, whilst 22% of the twins were concordant for fraternal twin pairs. These results suggest that identical twins carry some form of biological characteristic that increases their risk of becoming involved in criminal behaviour (McLaughlin, Muncie, Hughes, 2003). However, the thought that criminal behaviour is due to genetics poses many questions. At a personal level, people wonder about how much actual choice they have over their lives. Accepting genetic causes for their traits can relieve guilt about behaviour they want to change, but cannot. According to Gibbons (1968), the genetic theory indicates that inherited traits are specific in nature, i.e. so that a person inherits green eyes and blonde hair. However criminal behaviour is not specific, it covers a wide range of criminal activities from petty theft to mass murder. Also, many criminals engage in a range of these activities, not always one specific type of crime, therefore how can the genetic theory account for this variability? It could be suggested that criminals inherit general tendencies to break laws. However criminals do not break all laws, they obey to most. It is very difficult to demonstrate any feasible mechanism for the inheritance of criminality (Eysenck, 1977). A disorder such as Cystic Fibrosis is a disorder produced entirely by hereditary causes. The cause is known and understood and the presence of the disorder can be determined with accuracy. With this in mind, what kind of structure can be imagined to underlie the cause of crime? What is criminal in one country may not be criminal in another country; the purchasing of marijuana is legal in Amsterdam whilst illegal in many other countries. Also, what is a crime at one time may not be a crime at another time, i.e. it is a citizens duty to kill in war but outside of war it is a crime. People are able to understand the differences in situations like these. What some people do find difficult is the thought that a gene or chromosome may cause the difference between a criminal and a non-criminal (Eysenck, 1977). In a study carried out by Bernhardt (1930) on two groups of siblings, group one had both parents as none criminal, but criminality was among the grandparents or other close relatives, and the second group had no criminal parents or other relations. He found twice as high a crime rate among siblings in group one, than in group two, and postulated that this difference must be endogenously caused, as both groups of children grew up in non criminal homes. As can be seen from this study, it is difficult to eliminate environmental factors. There is always the possibility of direct influence from grandparent to grandchild. It may also be assumed that grandchildren of criminal grandparents are exposed to less favourable environmental influences via the intermediate parental link. Plus, the probability that the environment the parents create for their children is much the same as the grandparents created for the parents, is very likely. The biological side of criminal behaviour can be studied through mental patients. In a ten year follow up of criminality in Stockholm mental patients, Belfrage (1998) found new evidence for a relationship between mental disorder and crime. The study was carried out on 1056 mental patients with the diagnosis of schizophrenia, affective psychosis or paranoia. After they had been discharged from mental hospitals in 1986, they were followed up ten years later. It was found that of those who were forty years old or younger at the time of discharge, nearly 40% had a criminal record, compared to less than 10% of the general public. According to Soothill, Peelo and Taylor (2002), on a typical day, four mentally disordered offenders are admitted from the courts to Broadmoor hospital, Rampton hospital or Ashworth hospital on hospital orders. Also, about one offender a day is transferred after sentence from a prison service establishment to a hospital. However some criminologists regard biological evidence with alarm. Nelkin and Lindee (1995) believe that genetics, in relation to crime, deflects attention from the need for social reform, education and rehabilitation in tackling the violence in society. The study carried out by Komiya (1999) highlights the importance of environmental factors, such as families, schools and companies, concerned with the individual. This study was concerned with looking at the low crime rate in Japan in relation to the cultural background. It found that reasons for low crime rate were due to factors such as low unemployment, high educational standards, strict justice in relation to the control of firearms and drugs and the certainty of arrest, self-discipline and the high level of self-control. This latter is regarded as the strongest weapon for survival in Japan and they learn the value of self-control at a very early stage in life. It is the most important stage of socialization in Japan, whereas in Western countries a self of sense is most important. The socialization in Japan happens through/in families, schools and companies. In the family, children are under strict discipline. They learn to accept parental authority; therefore they are driven by parental expectations. There is lots of body contact i.e. bathing with parents. This is the opposite of Western families who encourage their children to have their own bedroom. In the school there are lots of regulations and children also have peers. The companies provide security i.e. lifetime employment, medical support, retirements benefits. For this, Japanese workers must accept strong informal social control by their company. As can be seen through this study Japan has a strong sense of security and an infinite number of repressive rules. These two elements act together to produce high levels of self-control, which acts as a strong force restraining people from committing crimes. The Japanese legal culture contributes to the prevention of crime by controlling the individuals behaviour. This is the opposite to the Western worlds emphasis on the permissive nature of rules and the relative freedom of action. According to Komiya (1999) this suggests there is a trade off between low crime rates and a strong awareness of freedom. If individuals have a strong sense of responsibility, a society can lower its crime rate without undermining freedom. It could be said that a persons environment depends to a certain extent on his/her own choice (Horwitz, Christiansen, 1983). It could also be that some individuals within certain areas are drawn into crime (McGuire, Mason, OKane, 2000). A case in which the latter may apply is institutional upbringing. There seems to be a stigma attached to children raised in an institute; they are labelled as social deviants. However it must be remembered that children placed in these institutes, before being removed to the institute, are already in a rather threatened situation. Therefore it should be expected that these children would show increased delinquency rates. However once a person is stigmatised by a label, the response is often to fulfil the label given and commit further acts of deviance. To take a quote from http://www.crimelibrary.com, I have several children who Im turning into killers. Wait till they grow up. David Berkowitz This illustrates how much of an impact the environment in which a child grows up in has later on in life. Reading this quote would definitely worry criminologists who believe that the environment shapes a person and influences later life choices. Some parents believe that by being harsh on a child will toughen the child up. Instead, it often creates a lack of love between parent and child that can have disastrous effects later on in life. If a child does not bond with his/her carers there is no foundation for trusting others later in life (http://www.crimelibrary.com). Bowlby (1957) carried out a study on 44 thieves at a psychiatric clinic. He believed that a long separation from the mother during the first five years of a childs life is a leading cause in the development of socially incapable, troublesome and delinquent personalities. Other studies claimed that the absence of the father might also create an equally dangerous risk (Horwitz, Christiansen, 1983). Andry (1955) found tha t the absence of the father was as equal a risk as the absence of the mother, and re-established the father as an equally important figure (Horwitz, Christiansen, 1983). Either way, both researchers found that parents are very important in the development of children. A criminal can often be heard blaming his/her actions on a number of traditional explanations; childhood abuse, genetics, exposure to traumatic events and perceived social injustices to name a few. However the problem with this is that many people have been exposed to one or more of these traumas, yet they do not turn to crime. Maybe it is an interaction of a number of factors. Yet in the case of Jeffrey Dahmer, who had an apparently normal upbringing, environment does not seem able to explain the behaviour displayed. If there is a genetic explanation, it is difficult to explain, as we do not see entire families of, in this case, serial killers. Another aspect of crime, which is of interest, is understanding how and why offenders stop committing offences. This is crucial for the development of effective crime prevention and criminal justice practises. Without a theory as to why people stop offending it is difficult to know which policies and practises are best needed to stop it. Some criminologists believe that by searching for the causes of criminality, the attention is taken away from the pressing task of crime management (McLaughlin, Muncie, Hughes, 2003). This essay has only just begun to skim over the causes of criminal behaviour. As can be seen it would be difficult to credit one theory for the explanation of crime, there is a continual interaction between both genetic an environmental factors; they are functionally interdependent. No one study carried out can be said to provide conclusive evidence for either genetic factors or environmental factors (Horwitz, Christiansen, 1983). However if genetics were to be seen as the cause of criminality, this would pose future problems; it may lead to genetic screening for the interest of risk assessment. This could lead to genetic discrimination, which could then lead to loss of employment or denial of insurance or other benefits (Rose, 2000). If crime were due to genes, the individual would not be to blame yet they would be punished through the mentioned ways. There must be something in the child himself which the environment brings out in the form of delinquency. This quote by Aichorn (Gibbons, 1968) demonstrates the importance of both nature and nurture acting together. Certain aspects of each theory help us to understand the criminals behaviour, and it is through this interaction that we are able to further our knowledge on criminology. Awareness of Students in Junk Food Consumption | Proposal Awareness of Students in Junk Food Consumption | Proposal Izyan Hanim Binti Ibrahim THE AWARENESS OF STUDENTS IN PUSAT PERMATA PINTAR NEGARA IN CONSUMING JUNK FOOD CHAPTER 1 INTRODUCTION INTRODUCTION World Health Organisation has stated that the dispersion of disease mainly is caused by the unhealthy eating lifestyle (As cited in CSE 2012). However, the adolescence really love eating junk foods including burgers, carbonated drinks, instant noodles, French fries, hotdogs, sweets, potato chips and biscuits (Arya Mishra 2013). According to Arya Mishra (2013), they have classified adolescence stage into three stages which early adolescence, ranging from 11-14 years old, middle adolescence, teenagers of age 15-17 years old and lastly late adolescence that have ages of 18-21 years old. Those stages are the most important stages in human life cycle because during early adolescence is the emotional management stage due to it is a puberty level. Moreover, in the middle adolescence is the try-and-error stage because teenagers tend to try many new things and experiences and last but not least teenagers will figure out his or her future plan during the late adolescence stage. The study has stated that wrong consumption of nutrients at this level will result a prolong impacts to them. Students of Pusat Permata Pintar Negara are the gifted students and their specialties should be preserved. This study will survey the awareness level of them in taking in the junk foods to make them realise how dangerous is the action. Students who live far away or without parents have higher tendency to consume or buy junk foods. A study has discovered that foods rich in nutrient have higher price index in marketing fields compared to the unhealthy foods like junk foods ( Deakin University 2008). Finally, this research project will reveals the frequency of those students in consuming junk foods from schooling session until living in the dorms session with others. Despite all of this, the researcher will investigate how the examination year will affect the frequency of their consumption towards junk food in order to enhance the cognitive level. BACKGROUND Junk foods are categorised as any types of meals that can be prepared in short time and does not require much energy to make it (Johnson et al. 2012). However, Escalante et al. (2004) has stated about the intake of beneficial nutrient decrease as the consumption of junk food increase in children’s meal. This is one of the implication the over exposed children to the junk food advertisement continuously in front of television. For instances, the advertisement that make a non-stop promotion is Koko Krunch, Coca Cola, Pepsi Co and biscuits. Yosifon(2006) also support this claim about the effect of advertisement in monopoly the young generation’s mind. In addition, World Health Organisation (WHO) has come out with a result those actions is one factor that contributes to the increase of statistical analysis on the Body Mass Index (BMI). Company of junk food will target the new generation as their marketing customers to exploit the profit (Yosifon 2006). Junk food is rich with salt, trans fat, sugar and many chemical contents as their preservative and addictive agent. Monosodium glutamate is the most well-known food addictive agent in junk food. Monosodium glutamate is one of a dangerous chemical that always being related with the development of cancer cell. As has been stated before, junk food is a food rich with fat. The consumption of high fat meals will make the signal of appetite-supress is being ignored and leads to increase of appetite and gaining weight (Johnson et al. 2012). Not to be forgotten, Johnson et al. (2012) also have made a study on the effect of junk food on brain. The study has proved that junk food can reduce the volume of brain. The reduction of brain capacity will lead to the neuro diseases. For students, the ability to memorise is important for the process of cognitive. So, the risk to be effected with Alzheimer’s disease should be lower by taking care of intake of junk food and aware with the intake of nutrients. 2 As conclusion, this research mainly wants to study the awareness of gifted students in the consumption of junk food and to determine whether examination year will affect the consumption of junk food in their diets. PROBLEM STATEMENT Teenagers are the main target for any company of junk food to be their customers. So, junk food has becomes one of their favourite food. Besides, the problem that has been observed by the society about this issue is the source to get this junk food can easily bought by the students and there is no restriction. For examples, many types of junk food can be bought from the vending machines, school canteens and the nearby grocery shop (Datar Nicosia 2009).As students; they should spend the money wisely. So, they eat junk food because it is affordable and cheap. However, obesity cases among the young generation is rising up and continuously year by year (Escalante et al. 2004). PURPOSE OF RESEARCH The purpose of conducting this research is to study the awareness level among students of Pusat Permata Pintar Negara in consuming junk food in their diets. Junk food contains many types of chemicals and the most well-known chemicals present in that food is monosodium glutamate. Monosodium glutamate can produce an addictive flavour that enhances the taste of the foods (Husarova Ostatnikova 2013). As students, the frequency of taking junk food will be investigated by the researcher and to determine whether the examination year for Form 5 student, that will facing Sijil Pelajaran Malaysia, will control them from taking the junk food. RESEARCH OBJECTIVES To determine whether students of Pusat Permata Pintar Negara aware about the intake of junk food. To study the frequency of students consuming junk food. 3 To investigate whether the examination year will affect their intake of junk food. RESEARCH QUESTIONS The research questions are: Does the students of Pusat Permata Pintar Negara aware about the intake of junk food? How frequent is the students consume junk food in their life routine? Does the examination season will affect the intake of junk food among the students of Pusat Permata Pintar Negara? RESEARCH HYPOTHESIS Alternative hypothesis, : The examination will affect the frequency of consuming junk food by the students. Null hypothesis, : : The examination will not affect the frequency of consuming junk food by the students. SIGNIFICANCE OF RESEARCH This research is mainly done because teenagers nowadays are known as junk food generation because there are many of them that take in junk food as their main dishes every day. So, this research is one of a step towards reducing the intake of junk food especially among the students. The significance of this research is to enlighten the society about the dangerousness of junk food in harming the health. Besides, this research will highlight the seriousness 4 level of consuming the junk food in diets of students. LIMITATIONS The samples of this research are just from a small population of Pusat Permata Pintar Negara which have a total number of students of. Due to small population, the sample used for this experiment will be a small sample size. The small sample size may not have a statistical support due to insignificant result of the finding for this research project. DEFINITION OF TERMS The definition of each main concept in the research is as follows: AWARENESS The awareness of students in Pusat Permata Pintar Negara in this research is about how they control the intake of junk food even they know its implication on health. Moreover, it becomes serious when students tend to chewing something during study or revise in the night. FREQUENCY The frequency of eating the junk food gives an idea to the readers about the number of consumption of junk food per day or per week. COGNITIVE The ability of students to understand their studies CONCLUSION The awareness of students in Pusat Permata Pintar Negara should be investigated through this research since they are the gifted students that need to preserve their specialities. Through this survey, maybe next research can study how to raise their awareness and decrease the consumption of junk food. 5 CHAPTER 2 LITERATURE REVIEW 2.1 INTRODUCTION Junk food is defined as any food that contains less in nutrients but rich in the inappropriate things such as the preservative and the additive agents. Junk food can contribute to obesity and encourages the eaters to skip their breakfast because of improper meals time (Gopal et al. 2012). The study by Gopal et al. (2012) has claimed about the bad effect of consuming junk food that the society does not realise is about the decreasing absorption of calcium in humans. Based on the survey by Gopal et al. (2012), their outcome of survey has shown that the biggest factor for the students to consume junk food probably is because of the taste of junk food itself. Almost 70% of the eaters agree with this factor and unfortunately almost half of them never care about the long-term effects. 2.2 CHEMICALS IN JUNK FOOD Chemical in junk food has a high glycaemic index and will suppress the appetite of the eaters. In addition, chemicals in junk food can higher the level of sugar more rapidly compared to other type of food (Vartanian et al. 2007). Monosodium glutamate, MSG, is a well-known chemical agents used in junk food and many studies has been conducted by using the animals as the samples to prove its effect on health. The usual experiment was conducted to study the implication on reproductive organs, central nervous system and adipose tissue (Husarova Ostatnikova, 2013). Overconsumption of junk food can reduce the size of lumen within age 30 and has a high risk to be attack by the coronary disease (Johnson et al. 2012). 6 2.3 METABOLIC SYNDROME Metabolic syndrome is defined as any disease that can lead to heart attack. For examples, high blood pressure, obesity, diabetes and obesity (Alberti et al. 2006). Husarova Ostatnikova (2013) has stated that chemical contents used in junk food can interrupt the metabolism process in humans’ body. â€Å"Junk food can increase the parameters of insulin, fatty acid and triglycerides in serum† (Husarova Ostatnikova 2013). They has been added that monosodium glutamate can increase the production of bile and the most dangerous element regarding this food addictive is it can change the structure of ovaries and fallopian tube. Besides, MSG can cause headache but the studied show there is no relationship between asthma and the uptake of junk food. Not only that, medical staff at Harvard University and University of Murcia can make the young men to distorted their reproductive system and development because the sperm produced will be the unhealthy sperm to fertilize with the ov um( Johnson et al. 2012). 2.4 PREVIOUS RESEARCH A study has proved that junk food’s nutritional content is approximately has zero content of nutrition. Furthermore, it has a large quantity of trans fat. Trans fat acts like the saturated fat which contributes to the increase in the statistics of obesity (Johnson et al. 2012). A statistical by World Health Organisation (WHO) shows that 2.8 million of humans were killed yearly due to the problems of body weight or obesity. This implication of junk food has been supported by British Heart Foundation (2014) that excess consumption of junk food will higher the risk of obesity. As the obesity has stated in an individual life, he or she will has a higher tendency to be infected by mane other diseases. The most common disease is the coronary disease. Not to be forgotten, illness that related to the obesity is high blood pressure, diabetes type II and development of cancerous cell. A recent article by Gutierrez (2014) states that junk food makes the eaters become addictive to it and the addictive level is like craving for heroin. In addition, the article also has claimed about the effect of over consumption of junk food will make the person will 7 refuse to the healthy meals and they prefer to starve themselves. When chemical content from junk food was entered the human body system, the biological content of brain will be deteriorated (Michelle 2014). It has been added that the entire body system will be interrupted especially the digestive system due to inappropriate digestive flow. A report by the Military Leaders for Kids (2010) has come out with a statement by the army that want all sources of junk food to be eliminated in school compounds either in canteens or vending machines. However, as a started step in order to remove the sources, conspiration between American Heart Association and the beverages companies was setting up to decrease 88% of the calories present in their product that will be in the school compound in United States. 2.4 CONCLUSION Consuming excess salt, sugar and many other unbeneficial needs to be controlled at the early age because obesity in young age will has a high probability to develop into adult obese (British Heart Foundation 2014). The awareness level of students in Pusat Permata Pintar Negara in consuming junk food should be studied so that next research can be conducted to find the appropriate ways in increasing their awareness. Students of Pusat Permata Pintar Negara are the gifted students that need to be preserved their intellectual level. 8 CHAPTER 3 RESEARCH METHODOLOGY 3.1 RESEARCH DESIGN Survey research method will be the research design for this study. 162 copies of questionnaires will be distributed among the students of Pusat Permata Pintar Negara, Universiti Kebangsaan Malaysia. The samples will be divided into three groups which is Form 4, Form 5 and Asasi Pintar students. Those groups have 54 samples each and a total of 162 students will be involved. There are three different levels of students because the researcher want to know whether the examination year will affect the consumption of junk food which is Form 4 students are not in examination year, Form 5 students are in examination year (Sijil Pelajaran Malaysia) and Asasi Pintar students are in the post-examination year. The questionnaire that will be distributed is from the Codman Academy. 3.2 RESEARCH PROCEDURE Based on Krejcie and Morgan table, the researcher can decide an appropriate number of samples. With the total number of population which is 280 students, Krejcie and Morgan table shows that the number of samples that should answer the Codman Academy questionnaire that will be distributed is at least 162 students. The result of the survey will have a valid result for the researcher to analyse. The questionnaire that will be distributed is taken from Codman Academy Junk Questionnaire Survey which already has its own validity. Therefore, pilot test is not necessary in this study . The questionnaire will be distributed among students of Pusat Permata Pintar Negara, Universiti Kebangsaan Malaysia. There are 15 questions involving questions on frequency of consumption of junk food by students of Pusat Permata Pintar Negara. The duration for collecting the questionnaires with the answers will be about 5 days. 9 The questionnaire will be analysed and the researcher will study on the frequency of consumption of junk food. In addition, the frequency of the Form 5 students for the intake of junk food will be compared with respondents from Form 4 and ASASIpintar students because the researcher wants to investigate about the effect of examination year on the frequency of taking junk food. 3.3 SAMPLE AND POPULATION 3.3.1 RESEARCH POPULATION The population for this research is the students of Pusat Permata Pintar Negara, Universiti Kebangsaan Malaysia that will answer the questionnaire. The total number for the population is 280 students including Form 4, Form 5 and Asasi Pintar students. 3.3.2 INCLUSION CRITERIA FOR THE STUDY SAMPLE The samples should be studying in Form 4 and Form 5 because they already pass the maturation stage in thinking skill. So, the answer can be more relevant and it is more valid to analyse it as the research result. 3.3.3 EXCLUSION CRITERIA FOR THE STUDY SAMPLE Students which are in Foundation phase or in Form 1 level cannot be selected to answer the questionnaire because some of them have matured but some of the students still have the immature way of thinking. So, the answer will be the irrelevant answers. The lecturers or teachers are excluded from the sample because the researcher want to study the awareness in the consumption of junk food among the students due to they are known as the junk food generation. 10 3.3.4 STRATIFIED SAMPLING METHOD The population will be grouped based on the age and the level of studying in school either the students are from Form 4 (16 years old), Form 5 (17 years old) or the post Sijil Pelajaran Malaysia candidates which are in ASASIpintar (18 years old). The sampling method will be conducted from each of the age of students’ ages. 3.4 INSTRUMENT 3.4.1 KREJCIE AND MORGAN TABLE This table gives the researcher a guideline in choosing the number of respondents needed for a certain number of population. The study will be conducted in Pusat Permata Pintar Negara which has a total number of 280 students including Form 4, Form 5 and Asasi Pintar students. So, a valid number of samples needed are 162 students. 3.4.2 CODMAN ACADEMY JUNK FOOD QUESTIONNAIRE Codman Academy Junk Food Questionnaire is taken as the questionnaire for this survey. The language used for this questionnaire is English language because it is a universal language. So, the respondents can answer the questionnaire without any obstacle due to language. 3.5 DATA ANALYSIS The result from the questionnaire will be analysed by using the statistics software known as SPSS. Results will be presented through frequency counts and other descriptive statistics. From the analysis, the researcher can get the statistical analysis on the result of the awareness of students in Pusat Permata Pintar Negara towards the intake of junk food. The hypothesis testing will be done by the researcher to make a decision. The decision is either to reject the null hypothesis or fail to reject null hypothesis. Microsoft Excel 2010 will be used to tabulate the data. 11 3.6 PRELIMINARY BUDJET 12 REFERENCES British Heart Foundation. 2014. Briefing: Junk food marketing to children campaign Husarova, V. Ostatnikova, D. 2013. JMED Research. Monosodium Glutamate Toxic Effects and Their Implications for Human Intake: A Review 2013(2013):1-11 Vartanian, L.R., Schwartz, M.B. Brownell, K.D. 2007. American Journal of Public Health. Framing Health Matters 97(4):667-675

PG Promotions Strategy Analysis

PG Promotions Strategy Analysis PG has changed its promotions strategy for Tide Introduction Procter and Gambles Tide is the most well-liked and popular detergents across the world. This product serves as a pride for PG in announcing it as a flagship brand. Company undertakes promotional strategy basically to boost the sales of the products and stimulating customers to buy the products. Tide uses different strategies in promotion which Includes online marketing, magazines and television. Reasons for the shift in promotion strategy of tide In todays changing business world, the consumers have become more dynamic and varied in their preferences as well as they are getting more knowledgeable and demanding. Therefore, the company is focusing on its customers and client in order to get huge success. These transitions have forced the PG to make the changes in the promotional strategy in order to become more customers centric (Kotler, 2002). Secondly, PG observes that in order to maintain leading position in the field of laundry it has to make a shift in the promotional strategy by employing new techniques of promotion. Findings have exposed only 8% shopping is carried out by men where as female account for 56%. The adoption of changed promotional strategy by PG has proved to be beneficial in attracting the consumers and making them loyal for the brand. Apart from this, it has helped the company in gaining competitive advantage (Penner, 2006). Changes adopted by PG in promotional strategy for tide PG underwent series of changes in promotional strategy for Tide. The promotional strategy comprises host of the activities such as advertising campaign, running public relation activities, offering of free gifts, distribution of free sample, offering temporary discounts. Earlier $5.5 billion was spent by Procter and Gamble in the year 1999 for advertising globally. Thus, making it worlds major advertisers. Procter and Gamble reaps the benefits from electronic and print media internationally. PG new promotional strategy focused on the creating an emotional appeal rather than just marketing a product. It linked the product best with the emotions of the people. As a result it changed its tag line for Tide as Tide knows fabric best. The company believed in promoting the product in such a manner that it makes an impact in the minds of customer and speaks to them in an effective manner. Therefore, the PG is putting all its efforts towards increasing the consumer feel- good for its products (Berner, 2006, May 01). As a recent change, the company is using latest technique of Information Technology as a promotion strategy for Tide. The use of these technology helps to explore the new opportunities. For Tide PG is using online marketing systems, magazines and television. For promoting the sales, PG is using the Q Interactive, which is an online marketing service. Through this technique, it interacts with the target market. The Q network promotes the clients to obtain free Tide products signing up to a Tide ad. Simultaneously they can have an access over Tides e-mail newsletter. Once the newsletter is sign up by customers, the customers gets the updates of the latest promotions or products. This technique is successful for the company as it fulfills the various goals of promotion (Promotional strategy, 2003). Apart from this, PG strategy focuses in searching women having huge social networks i.e. the women ranging from the age group of 28 to 45, who further chats with about 25 to 30 other women. On the other hand a normal mom chats to approx five. Several such connectors are present on the internet along with the banner like iVilllage.com. Vocal point moms serves as a recent new strategy adopted by the company, these are the mailed packets depicting the detergent and a cheery girl (Berner, 2006, May 29). Apart from this, to advertise Tide in TV and radio PG promotional strategy is focusing on the effective opening punch line, on the products of competitors, authentication by experts or well-known authorities and finding the weak point of competitor. In order to promote the Tide on site, the promotion strategy focuses on the content of site i.e. depth, breadth, way of presentation and time duration. Apart from this, emphasis is given on the updating the site and space for comments, suggestion and feedback. Competitive advantage Promotional strategy plays a vital role in gaining competitive advantage or edge over the competitors. The new promotional strategy adopted by the PG like online marketing and Vocal point moms will help the company in gaining the market share and getting wider access to the customer. The company will gain the competitive advantage as these strategies will help in retaining the loyal customer and getting the new ones. As a result, this will pose a threat to the competitors and make the Tide more acceptable among the customers (Ramaswamy, Namakumari, 2007). This strategy will help the company in maintaining its position as leader in the market. Through the online advertising it has personalized its services by providing the latest updates of the products and easy accessibility for the products ultimately it will help in building brand image and creating value to the customers. Thus, it will gain competitive advantage by implementing effective promotional strategies. References Berner, R. (2006, May 29) I Sold It through the Grapevine. Business Week. The McGraw-Hill Companies Inc. Berner, R. (2006, May 1). Detergent Can Be So Much More: PGs. Business Week. The McGraw-Hill Companies Inc. Kotler, P. (2002). Marketing Management (11th Edition). New Delhi: Prentice Hall of India Private Ltd. Penner, T. (2006). PG turns the tide. Brunico Communications Inc. 6 (30). Promotional strategy (2003). Procter Gamble: Annual Report. Retrieved May 19, 2008 from http://www.scribd.com/doc/281854/Procter-Gamble-2003-Annual-Report Ramaswamy, V.S. Namakumari, S. (2007). Marketing Management (3rd Revised Edition). New Delhi: Macmillan India Ltd.

Wedding Toasts to the Newlyweds †Perhaps Others Have Said it Best :: Wedding Toasts Roasts Speeches

Wedding Toasts to the Newlyweds – Perhaps Others Have Said it Best A health to you, A wealth to you, And the best that life can give to you. May fortune still be kind to you, And happiness be true to you, And life be long and good to you, Is the toast of all your friends to you. Down the hatch, to a striking match! Irish Toast "Marriage: A community consisting of a master, a mistress, and two slaves - making in all, two." Ambrose Bierce To the newlyweds: May "for better or worse" be far better than worse. "There is nothing nobler or more admirable than when two people who see eye to eye keep house as man and wife, confounding their enemies and delighting their friends." Homer, from the Odyssey "May you grow old on one pillow." Armenian toast "Two such as you with such a master speed Cannot be parted nor be swept away From one another once you are agreed That life is only life forevermore Together wing to wing and oar to oar" Robert Frost "It's still the same old story, A fight for love and glory, A case of do or die! The world will always welcome lovers As time goes by." Herman Hupfeld. And their misfortunes as light as the foam. "The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed." Carl Jung "Love does not consist in gazing at each other, but in looking outward in the same direction." Antoine de Saint-Exupery "Here's to marriage, that happy estate that resembles a pair of scissors: 'So joined that they cannot be separated, often moving in opposite directions, yet punishing anyone who comes between them.'" Sydney Smith Here's to the new husband And here's to the new wife May they remain lovers For all of life. Anonymous May their joys be as deep as the ocean. Let us toast the health of the bride; Let us toast the health of the groom, Let us toast the person that tied; Let us toast every guest in the room. May we all live to be present at their Golden Wedding. May your love be as endless as your wedding rings. May the saints protect you And sorrow neglect you And bad luck to the one That doesn't respect you "May you have many children and may they grow mature in taste and healthy in color and as sought after as the contents of the glass." Irish toast May your wedding days be few and your anniversaries many. May your voyage through life be as happy and as free As the dancing waves on the deep blue sea Here's to the groom with bride so fair, And here's to the bride with groom so rare!

Effective way of tutoring Essay -- essays research papers

Effective way in Tutoring Students 2004 Outline: A) Introduction B) General discussion 1) Personal Experience 2) Tips on Promoting Student Motivation 3) Advantages and Disadvantages of Tutoring C) Conclusion. Foreword: Tutoring is a tool in helping the children in their academic needs. The tutor guides them in answering their assignments as well as teaching them techniques in solving problems. This paper is aimed at describing tutor functional duties, tips on promoting student motivation, advantages and disadvantages of tutoring and my personal experience of tutoring students. Studies from outside sources would facilitate me in coming up with my own conclusion. I will resort to some convenient tools and opinions to provide a clear position towards effective tutoring. The main discussions and conclusion will be presented immediately within the perception of studies obtained.   Ã‚  Ã‚  Ã‚  Ã‚  There is a wide variety of reasons why parents have to get tutor for their kids. Some children and adolescents experience difficulty in achieving academic goals. Some are needed to substitute for the absence of the child’s parents. Some children have behavioral disorders or belong to a huge class that is hard for them to catch up classroom discussions (McGinn, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Tutoring offers children who may be experiencing troubles with their schoolwork a chance to improve their education by receiving special attention that they may not get from a teacher or parent. They encourage kids to move forward and do their best. They are also people that children may look up to as role models. It is a hands-on approach to help children’s learning processes (McGinn, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  I am a tutor of math subjects in high school students. I helped them solve their assignments and teach them techniques in solving. A lot of students are having difficulty when it comes to problem solving. Problem solving is not easy at first, but following the right strategies and steps you would arrive to the correct answer. I make sure that I teach my students step by step in solving the problems and guide them in applying the techniques I taught them.   Ã‚  Ã‚  Ã‚  Ã‚  As a tutor, I treated my students like my friends and persuade them as much as possible to do their best in their assignments, ... ...ccess. Some report that tutoring works sometimes and under certain conditions. Others have reported that one-to-one tutoring has been an extremely effective intervention. In short, the beliefs about efficacy of tutoring are varied (http://www.geocities.com/manav_b_merv/tutorart3.html, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Tutoring is a helpful tool for kids having difficulty in schools. Tutors are mentors that guide and support students in obtaining their academic goals. However tutoring has an end point. They are not there to answer the assignments or make the projects of the students. They are the one that establishes your skills in studying your lesson. It is not only able to get high grades or able to pass all the requirements needed in school but to teach the children to be independent and to learn the skills they needed in solving or answering the problems they encountered. References: McGinn, Shiela. Tutoring In the Community. 1999. 5 March 2004. The Effects of an After-School Tutoring Program on the Academic Performanceof at-risk Students with LD. 5 March 2004. Wright, Jim. Encouraging Student Academic Motivation. 2001. Intervention Central. 5 March 2004. Effective way of tutoring Essay -- essays research papers Effective way in Tutoring Students 2004 Outline: A) Introduction B) General discussion 1) Personal Experience 2) Tips on Promoting Student Motivation 3) Advantages and Disadvantages of Tutoring C) Conclusion. Foreword: Tutoring is a tool in helping the children in their academic needs. The tutor guides them in answering their assignments as well as teaching them techniques in solving problems. This paper is aimed at describing tutor functional duties, tips on promoting student motivation, advantages and disadvantages of tutoring and my personal experience of tutoring students. Studies from outside sources would facilitate me in coming up with my own conclusion. I will resort to some convenient tools and opinions to provide a clear position towards effective tutoring. The main discussions and conclusion will be presented immediately within the perception of studies obtained.   Ã‚  Ã‚  Ã‚  Ã‚  There is a wide variety of reasons why parents have to get tutor for their kids. Some children and adolescents experience difficulty in achieving academic goals. Some are needed to substitute for the absence of the child’s parents. Some children have behavioral disorders or belong to a huge class that is hard for them to catch up classroom discussions (McGinn, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Tutoring offers children who may be experiencing troubles with their schoolwork a chance to improve their education by receiving special attention that they may not get from a teacher or parent. They encourage kids to move forward and do their best. They are also people that children may look up to as role models. It is a hands-on approach to help children’s learning processes (McGinn, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  I am a tutor of math subjects in high school students. I helped them solve their assignments and teach them techniques in solving. A lot of students are having difficulty when it comes to problem solving. Problem solving is not easy at first, but following the right strategies and steps you would arrive to the correct answer. I make sure that I teach my students step by step in solving the problems and guide them in applying the techniques I taught them.   Ã‚  Ã‚  Ã‚  Ã‚  As a tutor, I treated my students like my friends and persuade them as much as possible to do their best in their assignments, ... ...ccess. Some report that tutoring works sometimes and under certain conditions. Others have reported that one-to-one tutoring has been an extremely effective intervention. In short, the beliefs about efficacy of tutoring are varied (http://www.geocities.com/manav_b_merv/tutorart3.html, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Tutoring is a helpful tool for kids having difficulty in schools. Tutors are mentors that guide and support students in obtaining their academic goals. However tutoring has an end point. They are not there to answer the assignments or make the projects of the students. They are the one that establishes your skills in studying your lesson. It is not only able to get high grades or able to pass all the requirements needed in school but to teach the children to be independent and to learn the skills they needed in solving or answering the problems they encountered. References: McGinn, Shiela. Tutoring In the Community. 1999. 5 March 2004. The Effects of an After-School Tutoring Program on the Academic Performanceof at-risk Students with LD. 5 March 2004. Wright, Jim. Encouraging Student Academic Motivation. 2001. Intervention Central. 5 March 2004.